Exhibitors want better publicity for fairs

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Faces at the Lagos international trade fair. Twitter photo.
Faces at the Lagos international trade fair. Twitter photo.

Foreign and local exhibitors at the ongoing 30th Lagos International Trade Fair have called for proper mobilization ahead of its 31st edition.

They gave the advice to Lagos State Chamber of Commerce and Industry (LCCI), organizer of the fair as way to boost the next edition.

Mrs Marie Louise, a crafts woman, said that the market at the fair had been dull and boring for her, adding that this was as a result of improper advertising ahead of the fair.

She urged the LCCI to run jingles on various radio and television stations, make handbills to be distributed at strategic places and engage in other forms of advertisements, for its forthcoming fairs.

“The LCCI must engage in other forms of advertisements to project the fair, next year. It must not continue like this,” Louise said.

Mr Joel Soh, from Cameroon, said that the year’s sales had not been encouraging, compared to last year.

He attributed this to insufficient advertisement and has urged the LCCI to make adequate preparations ahead of the fair’s 31st edition, next year.

“There is need for proper advertisement of this fair. I feel it’s declining by the year,” Soh said.

Mrs Caroline Jegede, the proprietor of Carol Kitchen, lamented the poor sales of food at the ongoing fair.

Jegede, however, demanded for effective adverting of subsequent fairs, so as to enable them to be able to attract foreign tourists.

“The trade fair is not only meant for Nigerians but also for foreigners who love Nigerian dishes.

“We need to also work on bringing in the foreign tourists.

“Last year, people were struggling to sit in various canteens but this year, very few people come to eat and many of them want the food to even be discounted,’’ she added.

An official of the LCCI said that the low patronage at the fair was due to the current economic recession.

The fair which started on Nov. 4 would end on 13th November, 2016.


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