Total petroleum has agreed to be the sponsor of African football on the platform of the Confederation of African Football, CAF, for the next eight years.
Total and the Confederation of African Football (CAF) reached an agreement on the gesture on Wednesday.
According to a press statement issued by Total, the oil giant will support CAF’s ten principal competitions.
The company’s support would start with the upcoming Africa Cup of Nations (AFCON), which has a global audience.
“Renamed the Total Africa Cup of Nations, the tournament will be held in Gabon from January 14th to February 5th, 2017.
Issa Hayatou, President of the Confederation of African Football, said after signing the agreement that “this partnership is a major milestone in our ongoing search for additional resources to accelerate African football’s development’’.
“It bring its governance up to date, upgrade its sports infrastructure and advance its performance globally,” he said.
“As a leading multinational in its field, with strong ties to Africa, Total will make significant contributions to CAF’s initiatives to foster personal and professional growth for young Africans.”
“Football is equal parts enthusiasm, sharing and team performance, concepts that resonate across cultures,’’ Mr. Patrick Pouyanné, President and Chief Executive Officer of Total, said.
“We are delighted to partner with CAF, because Africa is part of Total’s makeup,”
“Through this commitment, we hope to strengthen ties to our stakeholders and customers through exciting, celebratory events that are always popular, including within our own teams.”
He said that the scale and duration of the sponsorship reflected Total’s strong roots in Africa.
With operations in more than 40 countries, the company is a major contributor to the continent’s economy.
Today, more than 10,000 people work in all of Total’s African businesses, from oil and gas production to processing and marketing.
Some two million customers a day stop by its 4,200 service stations. Total also has solar power activities on the continent.
As the title sponsor of 10 CAF competitions, Total will be seen at more than 1,500 matches during the Africa Cup of Nations (AFCON), and African Nations Championship (CHAN).
Others are CAF inter-club competition (CAF Champions League, CAF Confederation Cup and CAF Super Cup); Youth competitions (U-23, U-20 and U-17 Africa Cup of Nations), the Women Africa Cup of Nations; and Futsal Africa Cup of Nations.