Nestlé MILO introduces new beverage

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John Miller, Nestlé’s Senior Vice-President for Asia, Oceania, and sub-Saharan Africa (AOA) making the first sale of MILO Ready-to-Drink in Lagos after the company’s retailers’ conference on Tuesday, Oct. 3, 2017.

By Peter Ejiofor

In its continued quest for the wellbeing of Nigerians, Nestlé Nigeria has introduced a product, MILO energy food drink in a Ready-to-Drink (RTD) format to meet the nutrition needs of active children in a convenient packaging.

The News Agency of Nigeria (NAN) reports that Milo is made from natural products like cocoa, malt and milk and contains no preservatives.

It provides essential nutrients such as proteins as well as Nestlé’s blend of vitamins, ACTIV-GO (vitamins B3, B2, B6, B12, vitamin C, and vitamin D) and minerals including calcium and Iron.

A pack of 180ml MILO RTD gives children nutritious energy that keeps them performing at their best throughout the day.

NAN also reports that the company formally launched the brand new beverage drink, MILO Ready-to-Drink at its retailers’ conference, held at its Lagos headquarters on Tuesday.

A statement by the company’s Corporate Communications & Public Affairs Manager, Victoria Uwadoka said on Wednesday in Lagos that the product’s packaging has made it easy for parents to give their children adequate nutition.

It said Mr Mauricio Alarcon, Managing Director of Nestlé Nigeria, noted that MILO Ready-to-Drink combined the great MILO taste and high nutritional value into a format that meets the needs of parents who want to ensure that their children are getting the right nourishment daily.

“Milo in the ready to drink format, is now readily available to families across Nigeria.

“Now parents can include Milo RTD in children’s lunch boxes and be reassured that their children have the appropriate, healthy snack time option when out of their homes.

“The new RTD format is inspired by Nestlé’s desire to help meet the needs of growing children while adhering to Nestlé’s high-quality standards,’’ the statement quoted Alarcon as saying.

It also said that John Miller, Nestlé’s Senior Vice-President for Asia, Oceania, and sub-Saharan Africa (AOA), who unveiled MILO Ready to Drink said the company would continue to drive innovation in the beverage industry.

“Investing in Nigeria’s economy forms part of our global business strategy to drive innovation with nutrition-based solutions that enable healthier and happier lives.’’

The statement also quoted a young mother of three, Mrs Seun Akinoso, who was at the unveiling as saying: “Now, with Milo Ready to Drink, I am relieved to know that I will be giving the right nutrition to my children for their daily activities, especially in school.’’

Nestlé Milo has built a rich heritage in Nigeria as the food drink of champions, inspiring early participation in grassroots sports by encouraging sports development for over 19 years.

In 2017 alone, 100,000 students from the 36 states of the federation participated in the Milo Basketball Championships.

The brand is committed to continue to inspire the youth to participate in sports as it believes that it is a platform for them to learn valuable life lessons such as respect, teamwork, perseverance and resilience for their success, not only on the field but also in other areas of their life.

Nestlé pursues its purpose to enhance quality of life and contribute to a healthier future for individuals and families by investing in the development and improvement of the nutritional profile of all its products.

The focus on continuous innovation helps to meet and exceed expectations of individuals and families.

Nestlé Nigeria Plc is part of the Nestlé Group, the world’s leading Nutrition, Health and Wellness Company and manufacturers of highly successful brands like MAGGI, NIDO, GOLDEN MORN, NESCAFÉ and NESTLÉ PURE LIFE.


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