Ghana: Kalyppo juice now campaign issue

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Nana Akufo-Addo sipping Kalyppo juice
Nana Akufo-Addo sipping Kalyppo juice

Kalyppo fruit juice has become an issue in the campaign for the presidency in Ghana.

It all began when the  ruling party tried  to make fun of the main opposition candidate,Nana Akufo-Addo,  by posting a photograph of him sipping from a small carton of the fruit juice.

The stunt  backfired, with Akufo-Addo’s supporters adopting the brand to rally support.

The new craze for Kalyppo juice, a locally-produced drink marketed mainly for children, is giving Akufo-Addo of the New Patriotic Party the sort of free publicity politicians crave.

Akufo-Addo: laughing at Mahama's campaign folly
Akufo-Addo: laughing at Mahama’s campaign folly

As Akufo-Addo’s convoy weaved through a densely-packed neighourhood of the capital last week, his supporters waved the boxes aloft and sipped the juice through straws.

One woman pinned Kalyppo to a selfie-stick. On Facebook and Twitter supporters pictured themselves drinking Kalyppo and even pretending to shower and fuel their cars with it.

The trend began when supporters of the ruling New Democratic Congress posted a photograph of Akufo-Addo drinking Kalyppo as a refreshment between campaign stops.

It was intended to gently mock Akufo-Addo, perhaps by making him look undignified, but NPP officials said they then adopted the drink as a sign of solidarity, in part to boost Akufo-Addo’s credentials as a man of the people.

One campaign aide said the party welcomed the boost ahead of the Dec. 7 vote, when Akufo-Addo faces President John Mahama, who is running for a second and final four-year term. The opposition leader has lost two previous presidential races.

Kalyppo is made by Aquafresh Limited which is based in Accra, according to its website. No one at the company was available to comment but the secretary general of the Ghana Federation of Labour, which represents Aquafresh workers, cautioned that the craze was not necessarily a good thing.

“Once the consumers are polarised (along party lines) … the regular sales would be negatively affected to the detriment of the employees,” he told Reuters.

Ghana is one of Africa’s most stable democracies and twice since 2000 voters have turfed the government out of power. Growth has slowed since Mahama took power, in part because of lower global prices for the country’s commodity exports

 


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